Surane is Executive Vice President of Merchandising, Marketing
and Sales for Ace Hardware Corporation.
joining Ace Hardware in March 2009, John has made significant
contributions towards enriching Ace's product assortments. He
continues to spearhead the strategic overhaul of paint
operations to grow Ace's paint market share from 4% to 10% over
10 years. He has initiated category growth through the launch of
Clark+Kensington, Ace's first-ever paint+primer in one, ranked
number one by Consumer Reports in 2012. He was also a key driver
in establishing Ace's 20-year strategic alliance with Valspar
Corporation. He has positioned Ace Hardware as the exclusive
retailer for Craftsman products in the convenience hardware
industry, driving the largest product selection in the industry
at more than 1,000 Craftsman-branded products.
John is also focused on defending, enhancing and building the
Ace brand to support Ace retailers. John drove the launch of
Instant Savings, a program for Ace Rewards members that allows
them to receive instant discounts at the register. This launch
has increased our Ace Rewards membership by nearly 50 percent,
adding an additional 2.6 million members. He has lead numerous
successful advertising campaigns such as "Get Your Weekend Back"
and Ace's current campaign, "Meet
the Aces", as well as Ace's
first advertising campaign dedicated exclusively to paint, "Find
Your Soul Paint".
In January 2011, John Surane was promoted to Senior Vice
President, Merchandising, Advertising, Marketing and Paint. In
early 2012, John's responsibilities expanded to include Retail
Operations and Sales. Prior to joining Ace, John was president
of Skil Power Tools, a division of Bosch Tools. He also worked
at Home Depot in a variety of merchandising leadership roles.
John earned a Bachelor of Science degree in Business
Administration at Northwestern State University, Louisiana. He
holds an MBA from the Kellogg School of Management, Northwestern
University. John resides in the Chicagoland area with his wife
and two children.
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