The National Retail Federation named Ace #24 on its annual “Hot 100”
list of fastest-growing retailers which was released this week: https://nrf.com/news/hot-100-retailers-2015
Congratulations are in order! A recent survey by
Market Force Information has named Ace Hardware the
nation’s favorite home improvement chain, outranking Menards,
Lowe’s, Home Depot and Wal-Mart.
The survey findings
are based on consumers’ satisfaction levels and their likelihood
to recommend the retailer to others.
The survey also
looked at how the top brands compared in several operational and
product attributes. Consumers expressed their
appreciation for Ace’s store cleanliness and fast checkout
; across all stores they thought there was room
for improvement regarding the availability of green or
The findings went on to say,
“Additionally, the results showed Ace Hardware is living
up to its brand promise of being the place with ‘the helpful
,’ as its associates were most likely to
assist customers. Those Ace Hardware customers also had the
highest conversation rate at 90 percent.” It also reported that
Ace Rewards is the most popular loyalty program among home
improvement retailers by a large margin.
results recognize the outstanding work you, Ace retailers, do in
your stores every day to fulfill our brand promise, to be the
most helpful hardware stores on the planet,” said John Surane,
Executive Vice President, Merchandising, Marketing, Sales. “The
time and effort you are putting into the Certified Ace Helpful
Curriculum, through courses like Helpful 101 and 201 are paying
off. Keep up the great work.”
“The Ace family should be
extremely proud of this recognition. It is through this caliber
of excellent customer service that we can continue to
differentiate our brand against the competition,” Surane said.
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